Aman's Media Blog 1

Read  Meet the Editor -  Oh Comely   in Media Magazine 65 (p26). You can find this in our  Media Magazine archive . This gives you a brilliant introduction to the magazine. Answer the following questions: 1) Summarise the ownership and production of  Oh Comely  - how did it start and who owns it? Three friends at Oxford University created Oh Comely around eight years ago.  They  wanted to create the antidote to the women’s  magazines on the market a nd  the founders felt like they wanted to offer  something much more than that: meaningful  content, thoughtful stories, creative writing,  and a safe space for honest discussion, arty  photography and illustration.  Iceberg Press owns Oh Comely, which is an  independent publishing company set up by  three friends who all worked together in a large  magazine publishing company.  2) What is the print circulation and how many subscribers do they have? The circulation per issue is around 10,000  copies. Print is difficult because  print

Men's Health - Industries case study blog tasks This is a comprehensive case study covering a range of Industry contexts. It is divided into three sections: Hearst publishing, the impact of digital media and Men's Health online platforms. You will need to allow for at least two hours to work through the following tasks. Hearst publishing Research Hearst publishing by looking at the  Hearst UK website  and the  Wikipedia entry for parent company and conglomerate Hearst Communications . Then, answer the following questions: 1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? Hearst UK publishes over 20 magazine titles including Men’s Health, Cosmopolitan, Elle, Esquire, Good Housekeeping, Inside Soap and more.  Hearst UK brands reach 30% of UK women and 25% of UK men. They sell over 4m magazines a month and have 17m UK digital unique users. 2) What media industries and brands make up the Hearst Communications conglomerate? A

Language 1) Write an analysis of the media language choices on the cover of Men's Health - e.g. colour scheme, typography, language, photographic codes etc. The colour palette is a mixture of white, black and slightly muted blue (with only a couple of red accents) which has connotations of the medical world. The typography is interesting as the title is a serif typeface (which has an authoritative feel) whereas the majority of the text is sans-serif (which gives it a more contemporary, youthful styling). There are also a couple of stencil-style sub-titles; which have a military aesthetic, and the use of a hashtag which is obviously designed to have connotations of new technology despite the fact that print is over 600 years old. The overall effect is designed to reduce any element of the feminine or decorative. In this case it is Hollywood action star Vin Diesel. Being Vin Diesel it also has the role of linking the concept of aesthetics to other markers of success; in this case