Aman's Media Blog 1

Media Conglomerate research: Name of media conglomerate: News Corp Conglomerate Ownership: For being a mass media and publishing company  Vertical and horizontal integration: Su bsidiaries: Dow Jones and company, News Corp Australia, MarketWatch, HarperCollins, Storyful Synergy: News Corp Australia shares its name with the original News Corp  Diversification: Has branched into sports news (as Fox sports is an Affiliate/ Subsidiary) Cross-Media Regulation: Had a part in the phone-hacking scandal. Covered Melbourne Cup even after an animal abuse scandal I believe that governments should prevent media conglomerates from becoming too dominant because media itself is so influential and so if it were to become too dominant, society may be dealing with wars, protests and riots. The media influences one's opinion and so media conglomerates such as News Corp that have the ability to cover and produce 'unreliable' news can definitely cause p

October Assessment- Learner Response 1) WWW: A very solid effort Aman. I can clearly see you have revised and are attempting to use theory in your application of analysing products. You are on the right path, with some more revision and work on exam technique you will improve in your next assessment. EBI: Revise Genre theory to strengthen this section of the exam.  Revise Stuart Hall's Reception theory and adding depth and detail to your analysis 2) Q1- Could focus on other Narrative theorists' work such as Propp and Barthes Q2- Could say more about how meanings are created in the film poster Q3- Add information about theory as this was missing Q4- Make sure my points are developed and make sense 3) Q1- I missed explaining enigma codes and including Barthe's theory Q2- Talk about the difference in ethnicities in Figure 1 and Figure 2 Q3- Elaborate more on what the genre theory is and use more key terminology Q4- Instead of just statin

MIGRAIN- Audience theory 2 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I think the media is responsible for anti-social behaviour and violence. Children who excessively play video games becoming addicted to it resulting in them playing the games for hours. This not only increases the chances of anti-social behaviour (them not physically socialising with family and friends etc.), but also increases their chances of being aggressive towards others.  Another important distinction  relates to the types of violence displayed on the media. Most of the effects of media violence relate to the development, over-learning and reinforcement of aggression-related knowledge structures, including hostile attribution bias, aggressive actions against others, expectations of violence, positive attitudes towards violence and the belief that violence is acceptabl

MIGRAIN: Audience Theory 1 1) Read this  Mail Online article about the effects of video games . How does this article link to the hypodermic needle model?  Playing a violent video game for just an hour over a three-day period is enough to increase aggressive behaviour, according to a new study.  Prof Bushman said: 'People who have a steady diet of playing these violent games may come to see the world as a hostile and violent place. This links to the hypodermic needle model as these video games inject violent and aggressive behaviour into the audience which can have a dangerous effect on us.  Professor Bushman also compares the effect to smoking: 'It's important to know the long-term causal effects of violent video games, because so many young people regularly play these games.  'Playing video games could be compared to smoking cigarettes. A single cigarette won't cause lung cancer, but smoking over weeks or months or years greatly increases the risk. 

MIGRAIN: Audience Classification Structure Who you are working with: I am working with Cerys and Faiza The psychographic group you are researching: Resigned-  Rigid, strict, authoritarian and chauvinist values, oriented to the past and to resigned roles. Brand choice stresses safety, familiarity and economy. (Older) Introduce your example couple that represents your group: 1) Make up their names: Mr John Doe and Mrs Jane Doe  2) Where do they work/study? Mr John Doe was a Headteacher (Retired) Mrs Jane Doe was a librarian (Retired) 3) What do they do in their spare time? Play Golf Gardening Play Bingo/Sudoku/do crosswords Knit Watch Soaps  Care for pets Have afternoon tea Read newspapers Their Media Consumption: Print:   What newspapers/magazines does your group read (if any)? Is this on paper or tablet?  The Times The Evening Standard The Daily Mail Broadcast:  What TV programmes/channels do your group watch? Radio stations? T