Aman's Media Blog 1

Marketing Marmite in the Postmodern age- MM54 Pg 62 1) What does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggests "All publicity works on anxiety." He also argues that advertising makes the audience feel dissatisfied with their present selves and promotes the idea that they can buy their way to a better life. 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Psychologists hint at the fact that brands use images in order to appear glamorous and to manipulate the consumer into going and purchasing the products. By doing this it indicates to the viewer that they can share the lavish lifestyle that the product has too. 3) How was Marmite discovered? Marmite was discovered in the late 19th century. A German scientist named Justus Von Liebig found that the brewer's yeast could be concentrated, bottled and eaten.  4) Who owns the Marmite brand now? Marmite is now owned by Unileve

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. We can apply Todorov's equilibrium and disequilibrium theory to the text. This is because each time a character talks about their struggles/ problems training for their sport in the capital. (which can be seen as disequilibrium), Nike can be seen as the equilibrium as it is introduced every time a character's issue is established. Nike is continuously reappearing in throughout the advert to make it recognisable to the audience as well as to connote that Nike can be seen as the solution to all problems. We can also apply Propp's elements of a character theory to the text. This is because Nike as the brand being promoted can be seen as the hero. The saviour to all the problems as mentioned above. The characters can be seen as the princess' who are in dire need of help.  We also apply Barthes enigma/act

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks - English analysis and Icon, Index, Symbol 4) Language: Reading an image - advert analyses 5) Reception theory - advert analyses part 2 6) Genre: Factsheets and genre study questions 7) Blog feedback and learner response 8) Narrative: Factsheet questions 9) MIGRAIN: Audience Classification 10) MIGRAIN: Audience Theory 1 11) MIGRAIN: Audience Theory 2 12) MIGRAIN: October Assessment Learner Response 13) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 14) Audience theory 2 - The effects debate - Bandura, Cohen 15) Industries: Ownership and Control 16) Industries: Hesmondhalgh - The Cultural Industries 17) Industries: Public Service Broadcasting 18) Industries: Regulation 19) MIGRAIN- Representation 20) MIGRAIN- January assessment learner response 21) MIGRAIN- Introduction to feminism 22.) January Assessment Learner Response 23.) Representation- Feminist Theory

BBC Question Time analysis:  1) What examples of  binary opposition  can you suggest from watching this clip? One example of a binary opposition that I have identified is the conflict between Right wing and Left wing political parties. Put simply, both Nigel (Brexit party) and Russell (Labour party) compete from complete opposite ends of the political scale where Nigel believes that immigrants are responsible for the staggering population rise in England and the economic issues facing the country whereas, Brand argues that it is not due to the immigrants rather, people like Nigel (who are in authority positions) who are using people's resources, taking away jobs, taking away housing and not paying taxes. Another binary opposition identified is the clash between the Middle class and Working class. Brand talks about how big corporations (capitalism) are exploiting blue-collar workers and disabled individuals. 2) What  ideologies  are on display in this clip? This idea ab

Media Magazine MM41- pg 6 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? Whether we use make-up, fashion statements or hairstyles, we are all involved in constructing an image to communicate our identity. I think, therefore I am: In the past, our identity was seen to be fixed and this was a time where the notion of the individual was less central that it now is. From citizen to consumer: The idea that identity could be constructed by externalised images came in the post- industrial consumer boom of the early 20th century where there was a deliberate move to encourage people to to adopt an identity that Bernays said was based not on behaving as 'active citizens but as passive consumers' The rise of the individual: Freud's ideas of about the self seemed to apply that beneath the surface there was an 'essential self'- the core of who you actually are. Branding and lifestyl

Media Magazine MM40: 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyonce's 'Why Don't You Love Me' and ' PanAm' 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Throughout the video, Beyonce plays at being a housewife, humorously burning dinner, parodying mopping floors and dusting, all the while playfully gazing at the camera providing the audience with knowing winks in her'sexy outfits'. This self-concious address allows Beyonce to be objectified, welcoming the male gaze but simultaneously also avoiding feminist criticism through this use of parody and humour. They are not sexist. The women are reclaiming their status as a 'sex symbol' and humour sort of playing to the traditional gender scripts. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism: A movement aime