Aman's Media Blog 1

Read the  Men's Health Media Pack  in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions: 1) How does the magazine introduce itself? Giving information about Men's Health. " Men’s Health is the biggest-selling men’s lifestyle magazine, both in the UK and worldwide." 2) What does the introduction suggest about the representation of masculinity in Men's Health's? It suggests that the magazine is ideal and best suited towards heteronormative men. Men who fit the traditional stereotype of masculinity i.e. tough etc.  3) How do the print statistics for Men's Health compare to GQ and Esquire? The print statistics for Men's Health is the highest in comparison to GQ and Esquire. The Circulation is slightly higher than GQ. 4) What is the difference between circulation and readership? Circulation is the actual number of copies printed and distributed. Readership is an e

1.) Advertising: Narrative in advertising 2.) Advertising: Persuasive Techniques 3.) Advertising: The representation of women in advertising 4.) Advertising: Gauntlett and Masculinity 5.) Advertising: Score hair cream case study 6.) Advertising: Maybelline CSP case study 7.) Advertising: Assessment 3 learner response 8.) Advertising: Assessment 9.) Advertising: Assessment LR

David Gauntlett has argued against the idea that masculinity is 'in crisis'. To what extent do you believe masculinity is 'in crisis'? In your response you should refer to your Advertising and Marketing Close Study Products: the Score  hair cream advert (1967) and the Maybelline ‘That Boss Life’ YouTube advert (2017). I agree with this statement as Gauntlett argues that views of gender and sexuality, masculinity and femininity, identity and selfhood, are all in slow but steady processes of change and transformation. He also highlights the differences in views on identity between young and old- e.g. on homosexuality or masculinity and argues that the mass media has become more liberal, and considerably more challenging to traditional standards and this has been a reflection of changing attitudes, but also involves the media actively disseminating modern values. Moreover, there have been significant changes in the way gender roles are represented from the 1960s to

1) Narrative & genre: narrative theory and sub-genre Throughout the video, the narrative could be about how Manny MUA and Shayla meet in a hotel room in New York City and appear to be becoming 'bossed up'. We can apply Propp's character theory to the Mascara which can be seen as the hero as it is portrayed as something that changes one to become more confident hence why there is lots of glitz and glam to connote luxury. 2) Cinematography: camera shots and movement The close up shot of the tag suggests the significance of the product. The recurring magic wand sound effect only occurs when the product is in shot. This suggests that the product is life-changing and can really extenuate your features. Furthermore, the slow motion shots of the subjects indulging in the product emphasises how one may take time out to really appreciate the product. Finally, the extreme close up shot of the eyes as the subjects apply the product also suggests how once put on, they change.