Aman's Media Blog 1

  1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Teen Vogue - background and textual analysis 3) OSP: Teen Vogue - audience and representation 4) Baseline Assessment learner response 5) OSP: Teen Vogue - industry and social media 6) OSP: Gilroy - diasporic identity 7) OSP: The Voice - blog case study

  Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? Menu bars- News, Sports, Lifestyle,Entertainment, Faith, Opinion, Video, Publications, Jobs Title- The Voice Images Adverts- Black History month, NHS adverts 2) How does the page design differ from Teen Vogue? The Voice has a lower production budget Amateur run The Voice has sections such as Faith and Opinion hence it is more culture driven and really targets Black Britons Teen Vogue is internationally based whereas The Voice is based in London so content differs- The Voice publishes content more so towards a niche audience i.e. Black and other ethnic minority groups whereas Teen Vogue targets a more global audience demographic. 3) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? The Voice has sections such as Faith and Opinion hence it is more culture drive...

Paul Gilroy - blog task Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Gilroy states that racial difference  and racial identities are the product of racial oppression. Racial  identities are caused by historical conflicts that have brought different  groups into opposition. 2) What does Gilroy suggest regarding the causes and history of racism? that racism isn’t caused by race, racism causes  race. Racism is not caused by the clash of two or more races – racism  is not a natural phenomenon. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line ...

  Industry: Condé Nast 1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? Vogue Vanity Fair WIRED GQ Glamour 2) What are Teen Vogue’s main sources of income? Selling advertising space online-adverts that are targeted using browser history Monetise their customer loyalty and data encouraging readers to register online for updates 3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? TV also makes money through YouTube with plenty of 1m+ views on their video content 4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry? Both editorial content and advertising is designed to create a strong desire in their audience for products featured. 5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit? I would say Teen Vogue's conten...

  Audience focus 1) Analyse the  Conde Nast media pack for Teen Vogue . What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? Teen Vogue is the young person's guide to saving the world They aim to educate, enlighten and empower their audience to create a more inclusive environment 2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this. Young people:18-24 63% of their audience is GEN Z/ MILLENIALS 3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines? Personal identity- audience members may see themselves reflected in the content that Teen Vogue publish for example if an indivi...

  Baseline assessment learner response Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW-  Solid understanding of all CSPs in this assessment Able to reference relevant media theory  carefully and correctly when analysing CSPs EBI- Q2- revise media effect theories and link these more clearly with the War of the Worlds CSP Q3- Stay more focused and close to the question being asked- at times you were drifting towards focusing on representation rather than discussing how the magazines industries have impacted audiences with digital media 2) Focusing on the BBC  Life Hacks  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Either side of the advice ...

Teen Vogue: background reading and textual analysis blog tasks Work through the following tasks to complete your first case study on Teen Vogue. Teen Vogue: background reading Read this  Guardian feature from 2017 on Teen Vogue  and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? Trump gas lighting America 2) When was the original Teen Vogue magazine launched and what was its original content? Launched in 2004 as a little sister to US Vogue, Teen Vogue used to focus on the standard cocktail of fashion must-haves and celebrity worship.  3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? Increased focus on feminism and empowerment 4) How many stories are published on Teen Vogue a day? What topics do they cover? The team publishes between 50 and 70 a day present a typically mixed bag of fashion, entertainment and current affairs 5) What influence d...