Advertising: Persuasive Techniques
Marketing Marmite in the Postmodern age- MM54 Pg 62 1) What does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggests "All publicity works on anxiety." He also argues that advertising makes the audience feel dissatisfied with their present selves and promotes the idea that they can buy their way to a better life. 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Psychologists hint at the fact that brands use images in order to appear glamorous and to manipulate the consumer into going and purchasing the products. By doing this it indicates to the viewer that they can share the lavish lifestyle that the product has too. 3) How was Marmite discovered? Marmite was discovered in the late 19th century. A German scientist named Justus Von Liebig found that the brewer's yeast could be concentrated, bottled and eaten. 4) Who owns the Marmite brand now? Marmite is now owned by Unileve...