Aman's Media Blog 1

Media factsheet 188: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? According to AdAge, advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. The "new advertising" of the 1960s took it's cue from the visual medium of TV and the popular posters of the day, which featured large visuals and minimal copy for a dazzling, dramatic effect. Print ads took on a realistic look, relying more on photography than illustration. The Score advert reflects this change because as we can see, the subjects (the centre of attention) are real people and there is barely any illustrations within the advert apart from the product itself and the text to go alongside it. Furthermore, this reflects the 'realistic' nature that began to take a significant role in 1960s advertisement.  2) What representations of women were found in post-war British adver

Gender, identity and advertising: blog task Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"?  Today, it seems more appropriate to emphasise that, within limits, the mass media is a force for change. The traditional view of a woman as a housewife or low status worker has been kick boxed out of the picture by the feisty, successful ' girl power' icons meanwhile, the traditional view of a man as tough, stubborn and emotionally silent has been shaken by a new emphasis on men's emotions. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Magazines, bought on one level for a quick fix of glossy entertainment, promote information about sex

Blog tasks: Representation of women in advertising Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry suggests that since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subjects are markedly ambiguous. In essence, there are also a growing number of homosexual images- and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in the mainstream media.  2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Prior to the war, feminists had been articulating the idea of women having their own plans and careers;

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW- Really solid analysis of the 'unseen' media product which clearly uses Butler and Van Zoonen's theory to respond to how the producers have constructing meaning and why. EBI- Some notable comments about how gender representations have reflected social and cultural contexts with use of comments made about how women are seen as spectacles. However, your answer gets lost with you trying to explain the theory. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. 6/8- The image on the ‘Bad boy’ advert constructs a range of interesting meanings. It reinforces  male dominance with a suit and open-necked shirt connoting power and authority, albeit,  relaxed. 6/12-  Dav