Advertising and Marketing Index

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1.) Advertising: Narrative in advertising
2.) Advertising: Persuasive Techniques
3.) Advertising: The representation of women in advertising
4.) Advertising: Gauntlett and Masculinity
5.) Advertising: Score hair cream case study
6.) Advertising: Maybelline CSP case study
7.) Advertising: Assessment 3 learner response
8.) Advertising: Assessment
9.) Advertising: Assessment LR

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MIGRAIN:Narrative

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Narrative Media Factsheet 14: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium. The given example of a show using Todorov's narrative structure is Wallace and Gromit 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot.  The clip that i used was season 1 episode 1 from stranger things. There is a group of boys who are playing a board game called Dungeons and Dragons. They are playing and having a great time as any child would but this is disrupted as the mother says it's time to finish the game and the friends must go home now. Mike, tries to convince his mum to let them play a little longer but she says no. As the friends leave the music increases and the fact that we
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Advertising: Assessment

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David Gauntlett has argued against the idea that masculinity is 'in crisis'. To what extent do you believe masculinity is 'in crisis'? In your response you should refer to your Advertising and Marketing Close Study Products: the Score  hair cream advert (1967) and the Maybelline ‘That Boss Life’ YouTube advert (2017). I agree with this statement as Gauntlett argues that views of gender and sexuality, masculinity and femininity, identity and selfhood, are all in slow but steady processes of change and transformation. He also highlights the differences in views on identity between young and old- e.g. on homosexuality or masculinity and argues that the mass media has become more liberal, and considerably more challenging to traditional standards and this has been a reflection of changing attitudes, but also involves the media actively disseminating modern values. Moreover, there have been significant changes in the way gender roles are represented from the 1960s to
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Advertising: Narrative in Advertising

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1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. We can apply Todorov's equilibrium and disequilibrium theory to the text. This is because each time a character talks about their struggles/ problems training for their sport in the capital. (which can be seen as disequilibrium), Nike can be seen as the equilibrium as it is introduced every time a character's issue is established. Nike is continuously reappearing in throughout the advert to make it recognisable to the audience as well as to connote that Nike can be seen as the solution to all problems. We can also apply Propp's elements of a character theory to the text. This is because Nike as the brand being promoted can be seen as the hero. The saviour to all the problems as mentioned above. The characters can be seen as the princess' who are in dire need of help.  We also apply Barthes enigma/act
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