Aman's Media Blog 1

  Further feminist theory: blog tasks Use our Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) or  here using your Greenford Google login . Find Media Factsheet  #169 Further Feminist Theory , read the whole of the Factsheet and answer the following questions: 1) What definitions are offered by the factsheet for ‘feminism ‘and ‘patriarchy’? Feminism is a movement which aims for equality for women – to be  treated as equal to men socially, economically, and politically. patriarchy (male dominance in  society). Feminists see the patriarchy as a limitation to women receiving  the same treatment and benefits as their male counterparts. 2) Why did bell hooks publish her 1984 book ‘Feminist Theory: From Margin to Center’? She had identified a lack of diversity within the feminist movement,  and argued that these diverse voices had been marginalised, being  put outside the main body of feminism. 3) What aspects...

  Part 1: Medium article - Is Female Representation in Video Games Finally Changing? Read  this Medium feature on whether female representation in videogames is finally changing . Answer the following questions: 1) How have women traditionally been represented in videogames? Women are typically either objectified or “damsels in distress” in many major vi d eo games. 2) What percentage of the video game audience is female? 42% of the video game demographic is female, indicating that times have changed. 3) What recent games have signalled a change in the industry and what qualities do the female protagonists offer? Recent popular games like  Tomb Raider, Horizon: Zero Dawn, Uncharted: The Lost Legacy, The Last of Us, Dragon Age: Inquisition,  and  The Walking Dead  series have female protagonists, co-protagonists or otherwise important characters.  4) Do you agree with the idea that audiences reject media products if they feel they are misrepresented wit...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW- Good question 1 focus with analysis of the unseen product- knowledge of Hall's Reception theory is evidenced  Timing is something we need to work on. EBI- Work on timings Consider an alternative viewpoint on how both magazines do not follow Hesmondhalgh's claims. 2) Read the  whole mark scheme for this assessment  carefully. Identify  three  specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.) Reinforces white, western, middle-class representation of family life to the exclusion of other backgrounds (race/ethnicity, sexuality, age, class). Some audiences may reject the stereotypical gender roles with a mother playing with the  two children and no father in shot (presumably at work). Negotiated readings c...

  1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Teen Vogue - background and textual analysis 3) OSP: Teen Vogue - audience and representation 4) Baseline Assessment learner response 5) OSP: Teen Vogue - industry and social media 6) OSP: Gilroy - diasporic identity 7) OSP: The Voice - blog case study

  Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? Menu bars- News, Sports, Lifestyle,Entertainment, Faith, Opinion, Video, Publications, Jobs Title- The Voice Images Adverts- Black History month, NHS adverts 2) How does the page design differ from Teen Vogue? The Voice has a lower production budget Amateur run The Voice has sections such as Faith and Opinion hence it is more culture driven and really targets Black Britons Teen Vogue is internationally based whereas The Voice is based in London so content differs- The Voice publishes content more so towards a niche audience i.e. Black and other ethnic minority groups whereas Teen Vogue targets a more global audience demographic. 3) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? The Voice has sections such as Faith and Opinion hence it is more culture drive...

Paul Gilroy - blog task Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Gilroy states that racial difference  and racial identities are the product of racial oppression. Racial  identities are caused by historical conflicts that have brought different  groups into opposition. 2) What does Gilroy suggest regarding the causes and history of racism? that racism isn’t caused by race, racism causes  race. Racism is not caused by the clash of two or more races – racism  is not a natural phenomenon. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line ...

  Industry: Condé Nast 1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? Vogue Vanity Fair WIRED GQ Glamour 2) What are Teen Vogue’s main sources of income? Selling advertising space online-adverts that are targeted using browser history Monetise their customer loyalty and data encouraging readers to register online for updates 3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? TV also makes money through YouTube with plenty of 1m+ views on their video content 4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry? Both editorial content and advertising is designed to create a strong desire in their audience for products featured. 5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit? I would say Teen Vogue's conten...