Industries: Ownership and Control blog task

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Media Conglomerate research:

 Name of media conglomerate:

  • News Corp
Conglomerate Ownership:
  • For being a mass media and publishing company 
Vertical and horizontal integration:
  • Subsidiaries: Dow Jones and company, News Corp Australia, MarketWatch, HarperCollins, Storyful
Synergy:
  • News Corp Australia shares its name with the original News Corp 
Diversification:
  • Has branched into sports news (as Fox sports is an Affiliate/ Subsidiary)
Cross-Media Regulation:
  • Had a part in the phone-hacking scandal. Covered Melbourne Cup even after an animal abuse scandal
I believe that governments should prevent media conglomerates from becoming too dominant because media itself is so influential and so if it were to become too dominant, society may be dealing with wars, protests and riots. The media influences one's opinion and so media conglomerates such as News Corp that have the ability to cover and produce 'unreliable' news can definitely cause problems in society. However, one may also argue that if the media conglomerate becomes too dominant, then it can be seen as a way to influence people in a negative way.

Media Magazine 52:

1) Briefly describe the production, promotion and distribution process for media companies.
The production process: provides audiences with the media products they want. It needs to consider the audience's desires and should provide the gratifications audience expects 
The promotion process: researches and identifies the target audience for the product, and uses advertising and marketing strategies to inform and persuade them of the value of the media product.
The distribution process: Uses the most appropriate methods for getting the product to the audience and making it as easy as possible for them to access it.  


2) What are the different funding models for media institutions?
BBC: Is funded by a licence fee and it has a public service remit, it is more likely to screen programmes with a regional interest than other broadcasters.
ITV: Relies on income generated by advertisers. This means that appeal to a large audience are seen as more valuable than ones with smaller niche audiences. 
Sky One: Needs an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy.
The MailOnline: Receives more income the longer a reader stays on the site

3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
Sony: Film Sales, Sales of music, Sales of games and associated merchandising
The MailOnline: Sponsorship, Advertorial features, Sale of advertising space
BBC: Licence fee paid by the public, Sales of programmes and formats to other broadcasters

4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
• In the 1950s, Hollywood feared it would lose its audience to television. Film studios developed new technologies with lots of marketing ideas in an attempt to draw audiences back to cinemas, including ‘Percepto!’ (a device to deliver strategically placed electric shocks to seats in cinemas), ‘SmellO-Vision’ and 3D.
• In the 1980s, the development of VHS made access to Hollywood films easier and more convenient. To lure viewers out of their homes and back into cinemas, film studios invested in multiplex cinemas which provided more choice, and more glamour and luxury for cinemagoers.

5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
• Google now owns YouTube, and has revolutionised the way we access music and moving-image entertainment and information.
• Amazon, Netflix and Yahoo now create, produce and ‘broadcast’ their own TV shows, such as Transparent, Orange is the New Black and Community.
• Facebook has bought the virtual reality technology Oculus Rift one potential benefit for audiences is that it allows users to ‘attend’ and ‘experience’ events without leaving their own homes.
6) Do you agree with the view that traditional media institutions are struggling to survive?
Yes, because as media institutions evolve, more and more competition is increasing between these institutions.
7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 


8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates main
 I believe that major global media conglomerates will main because due to the way audiences connect and enjoy watching these media forms hence why these global media conglomerates will continue to create content. 










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