MIGRAIN: Audience Classification

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MIGRAIN: Audience Classification


Structure

Who you are working with:
  • I am working with Cerys and Faiza

The psychographic group you are researching:
  • Resigned- Rigid, strict, authoritarian and chauvinist values, oriented to the past and to resigned roles. Brand choice stresses safety, familiarity and economy. (Older)
Introduce your example couple that represents your group:

1) Make up their names:
  • Mr John Doe and Mrs Jane Doe 

2) Where do they work/study?
  • Mr John Doe was a Headteacher (Retired)
  • Mrs Jane Doe was a librarian (Retired)

3) What do they do in their spare time?
  • Play Golf
  • Gardening
  • Play Bingo/Sudoku/do crosswords
  • Knit
  • Watch Soaps 
  • Care for pets
  • Have afternoon tea
  • Read newspapers

Their Media Consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
  • The Times
  • The Evening Standard
  • The Daily Mail
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
  • BBC Channels/Free view channels
  • Radio Stations- Classical music
  • Documentary films- David Attenborough
  • Strictly Come Dancing 
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
  • Nokia Bricks (Mobile Phones)
  • Landline telephone
  • A TV
  • A radio
  • Use the internet to buy gardening supplies 

2) Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

The psychographic group: Explorers (Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands) best fits me as I am always willing to try new things and experience challenges. Whenever I go on holiday, I try to visit as many historical monuments that I can and also love to do dangerous and thrilling activities such as skydiving, subdividing, snorkelling, hiking on mountains and petting lions/tigers!
















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